Vaccination Outreach
Toolkit
This toolkit is a summary of the key strategies and tools used during an initiative called a ‘Vaccine Sprint’ that took place in the fall of 2022 to increase COVID-19 vaccination rates for individuals with serious mental illness (SMI) throughout Texas. While this toolkit is focused on increasing COVID-19 vaccination rates, it can be used within your own community to help increase adoption rates for other vaccines. It is intended to provide data-driven recommendations for increasing vaccination rates for at increased risk/specific populations who may be underserved.
Print Resources
Suggested Use: The Posters, Table Tents and Retractable Banners are great for display and the Flyers are great for handouts.
Download Resources in English
Download Resources in Spanish
Social Campaign
Right click and save each of the social campaign graphics.
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STEP 1: Make the Case and Build the Will for Change in Your Organization
FACT
“The risk of death from COVID-19 went up by 50% for those with a history of mental illness compared to those with no such history...” 1
“I wanted to reach people to get informed, to get educated and to get the vaccine. Our county was very impacted by COVID… I have family members who died from the virus… I just wanted to let them know that they can get protected… and the vaccine is available.”
– Eagle Pass Participant, Adrianna M
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STEP 2: Select Your Target Population
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STEP 3: Recruit Your Team
Identify a small group of motivated individuals to work alongside you in this effort. Your team should ideally include someone from your chosen population’s community. This might be someone from the faith-based community, a community health worker, or a member of a group with whom your population tends to affiliate. Other key team members include someone who can help with data collection and measurement and a member of your leadership team who will support you and remove barriers that get in your way.
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STEP 4: Draft Your Charter
Create a project charter to serve as a “roadmap” for the
team’s work. A project “charter” is a document that outlines your project goal, timeline, team members, measures, and project boundaries (i.e., what is included in the scope of the project –
and what is not). A charter helps ensure that your leadership team understands the project and can provide help where needed. A sample charter template can be found HERE.
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STEP 5: Identify Trusted Messengers
How will you know that any change you test is leading to improvement? This is where measurement – even on a small scale – is very important. You might know how many of your clients have been vaccinated (your outcome measure), but what are the other strategies that will lead to vaccination? How many clients have been able to get vaccinated on days when the mobile vaccination unit is at your organization? How many clients were vaccinated after receiving a free lunch voucher? All of the ideas listed above may or may not result in improvement. Measurement will ensure that you have data to back up your theories of what will work. One idea might be wildly successful, and another might miss the mark. Test for one hour, one shift or one day. This can be all the time that you need to decide whether to adapt, adopt or abandon the idea. Also, measurement doesn’t need to be high-tech to be effective. A hand-drawn chart with a marker on flip-chart paper can be an incredibly powerful and low-tech way to capture data and communicate the work of the project to colleagues. Bottom line: Keep it small, simple and just get started.
# of Vaccinations Given/Week
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STEP 6: Identify Trusted Messengers
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STEP 7: Use a Quality Improvement Method
Langley GL, Nolan KM, Nolan TW, Norman CL, Provost LP. The Improvement Guide: A Practical Approach to Enhancing Organizational Performance (2nd edition). San Francisco: Jossey-Bass Publishers; 2009.
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STEP 8: Use Process Maps to Identify Opportunities for Improvement
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STEP 9: Generate and Test Your Ideas
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STEP 10: Cross the Finish Line
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STEP 11: Celebrate Successes
An essential component of any change effort is to celebrate both small and big wins. Improvement work is not easy, and it can often be discouraging. Celebration is also a great way to promote your effort across your organization. Share what you’re working on and be open about your successes and your challenges. Invite ideas and suggestions. Celebration can be a small and simple act of gratitude to a colleague who may have helped with the project.
It can also be a way to invite new voices and perspectives, whether through a short client video detailing the impact of the project or the collection of a series of client quotes hung up in a lunchroom. Regardless of how it is done, celebration is a critical way to recognize and encourage the ongoing drive to improve the lives of clients and their families.